Omada Introduces Partner Program to Accelerate Global Growth

Omada is poised to deliver acclaimed identity management offerings to a wider audience through implementation partners and resellers


COPENHAGEN, Denmark – July 12, 2016 – Omada, a market leader in IT security solutions for identity management and access governance, today announced the launch of the global Omada Partner Program, to support the company’s plans for aggressive, global growth. The partner program will serve to extend the reach of Omada’s implementation services and sales efforts.

Omada is an acclaimed provider of technology solutions and implementation services, with a strong foothold in Northern Europe. Recognized by analyst firms Gartner and KuppingerCole as a significant player in the identity management and access governance space, Omada has provided advanced identity management solutions for organizations with some of the largest and most complex IT infrastructures in the world. The solutions document the actual state of data access and help organizations reach and maintain the desired state of data access, to improve security, compliance and efficiency.

Feet on the ground equals good customer service

In 2015, UK-based security investment group C5 Capital, who specialize in the IT security space, invested in Omada. As part of Omada’s growth strategy, substantial investments are being allocated to expand the existing partner network by implementing a global partner program which comprises three categories: Sales, Implementation and Technology. 

“By growing our value-added channel for sales in key markets, we are able to reach out to customers through partners who understand local conditions, regulations and challenges. Add to that strong, local implementation partners, who are able to scope customer requirements, as well as global solution partners who can provide support for multinational organizations and the very particular challenges they face in terms of cybersecurity, compliance and efficiency. The result is an ability to replicate and proliferate the high level of customer service and flexibility our existing customer base has grown accustomed to,” said Veronika Westerlund, Vice President of Channels and Alliances, who heads up the Omada Partner Program.

Collaboration with partners and customers is key

Since being founded in 2000, part of Omada’s go-to-market strategy has been to extend the reach of the specialized implementation services delivered by dedicated teams working out of the company headquarters in Copenhagen, and in Germany, and through collaboration with a number of key partners in primary areas, including the US, DACH and the Nordics.

“Fundamental to Omada’s success is our close collaboration with customers and partners, which is why we are confident that expanding our partner network is the best approach to growth. We validate our company vision and industry trends with strategic customers and partners, to ensure that Omada’s offerings stay relevant and market-leading. Through close collaboration with partners and the organizations using Omada’s solutions, we detect fluctuations in the market, and predict and adjust to shifts in our enterprise customers’ needs,” said Veronika Westerlund.

Since January 2016, Omada has set up partner teams and now covers UK, Ireland, Germany, Austria, Switzerland, France, Belgium, Netherlands, Luxembourg, Sweden, Denmark, Norway, Finland, and the US and Canada.


Learn more about the Omada Partner Program here


Press contact:

Lisa Berg Rydsbo

Chief Marketing Officer, Omada


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